Blogs
Blogs
Blogs
Thought Leadership
A breakdown of what i’m seeing happen across media, the creator economy, tech and business and how that will impact you
Jan 14, 2024
The Disappearance of Critical Thinkers
Expertise is trending again, smart is now sexy & long-form is back. But where did all the critical thinkers go in the first place? (Spoiler:they got out-marketed by people who knew how to sell better)
Jan 14, 2024
The Disappearance of Critical Thinkers
Expertise is trending again, smart is now sexy & long-form is back. But where did all the critical thinkers go in the first place? (Spoiler:they got out-marketed by people who knew how to sell better)
Jan 14, 2024
The Disappearance of Critical Thinkers
Expertise is trending again, smart is now sexy & long-form is back. But where did all the critical thinkers go in the first place? (Spoiler:they got out-marketed by people who knew how to sell better)
Feb 14, 2024
The End of Performative Relatability
When economic crisis forced the wealthy to perform struggle & luxury brands to hide their logos. The complete story of how 2008 created the "performative relatability' marketing strategy to convince..
Feb 14, 2024
The End of Performative Relatability
When economic crisis forced the wealthy to perform struggle & luxury brands to hide their logos. The complete story of how 2008 created the "performative relatability' marketing strategy to convince..
Feb 14, 2024
The End of Performative Relatability
When economic crisis forced the wealthy to perform struggle & luxury brands to hide their logos. The complete story of how 2008 created the "performative relatability' marketing strategy to convince..
Mar 13, 2024
When Did Pain Become a Marketing Strategy?
Social media, economic pressure, algorithms and branded opportunism has created what we can describe as a desensitised generation that has no control over what they consume.
Mar 13, 2024
When Did Pain Become a Marketing Strategy?
Social media, economic pressure, algorithms and branded opportunism has created what we can describe as a desensitised generation that has no control over what they consume.
Mar 13, 2024
When Did Pain Become a Marketing Strategy?
Social media, economic pressure, algorithms and branded opportunism has created what we can describe as a desensitised generation that has no control over what they consume.
Apr 12, 2024
The Most Trusted Voices in Media Today Aren't Journalists,They're Former Accountants, Teachers, and Engineers
Why 47% of Gen Z and Millennials pay independent creators directly while only 22% pay traditional news organizations, and what this shift means for the future of trust in media
Apr 12, 2024
The Most Trusted Voices in Media Today Aren't Journalists,They're Former Accountants, Teachers, and Engineers
Why 47% of Gen Z and Millennials pay independent creators directly while only 22% pay traditional news organizations, and what this shift means for the future of trust in media
Apr 12, 2024
The Most Trusted Voices in Media Today Aren't Journalists,They're Former Accountants, Teachers, and Engineers
Why 47% of Gen Z and Millennials pay independent creators directly while only 22% pay traditional news organizations, and what this shift means for the future of trust in media
May 11, 2024
The Obvious Choice: How Strategic Positioning Wins Deals
Why brilliant professionals lose to average ones who position themselves better, and the proven framework that turns expertise into influence, influence into leads, and leads into closed deals
May 11, 2024
The Obvious Choice: How Strategic Positioning Wins Deals
Why brilliant professionals lose to average ones who position themselves better, and the proven framework that turns expertise into influence, influence into leads, and leads into closed deals
May 11, 2024
The Obvious Choice: How Strategic Positioning Wins Deals
Why brilliant professionals lose to average ones who position themselves better, and the proven framework that turns expertise into influence, influence into leads, and leads into closed deals