The Obvious Choice: How Strategic Positioning Wins Deals

Your competitor just closed the deal you should have won because they positioned themselves as the obvious choice.

This is how I help leaders and their teams build thought leadership brands that position them as experts, generate inbound leads, shorten sales cycles, and close more deals.

After 10 years in media and $600,000 in B2B sales revenue, I’ve built strategies that help brilliant professionals communicate their value so clearly, it drives real business results.

I’ve worked with:

➡️ The corporate lawyer who’s an expert in compliance but stays silent online worried about how they'll be perceived.

➡️ The manager who keeps getting passed over because they can’t confidently articulate their value or handle objections when on client calls.

➡️ The VP who knows visibility would speed up deals but struggles to explain what makes their approach different.

My clients, past and present, are highly capable, but a lack of time, confidence, or know-how often holds them back from building a credible, visible brand.

And now there’s something else changing how we communicate, AI.

Yes, it helps us write faster and summarise smarter but there’s a downside no one’s talking about, especially for junior professionals.

We’re seeing a generation of rising talent who are outsourcing their voice before they’ve even developed it. They’re relying on AI to pitch their value or draft key messages, without learning how to do it themselves.

When everyone sounds the same, those who communicate with real authority stand out even more

I started by working with CEOs, founders, and investors, helping them tell their stories, align their brand with business goals, and prep for media and speaking. But I realised while leadership pushed visibility, their teams had no playbook for positioning themselves as experts.

That’s where I come in

Most teams are missing out on:

➡️ Inbound leads from being seen as the go-to expert

➡️ Shorter sales cycles because prospects already trust them

➡️ Premium positioning through consistent thought leadership

61% of decision-makers say strong thought leadership led them to award business to a company and my clients have seen:

Up to 3x more inbound leads after building stronger visibility

20–30% faster sales cycles from clearer positioning and trust

25% higher close rates within 6 months of applying new strategies

Whether we like it or not, we’re in the era where good work doesn’t always speak for itself. You have to speak up, too

I help extract and express their expertise in ways that resonate with ideal clients, build strategic content that positions them as the obvious choice and train and equip junior sales teams with communication tools that close deals faster

Now I’m launching a training program for teams who know their stuff but need to show up better, online and in the room.

This is strategic business development powered by confident communication.

DMs open happy to connect with Talent, L&D, performance leaders etc