I’m an award-winning business journalist and ghostwriter with NCTJ accreditation. My career started at the Evening Standard, where I developed a reputation for breaking news, feature writing, and long-form investigative journalism. I also have experience writing, managing and growing educational newsletters, covering industries from beauty and tech to private equity.

Throughout my career, I’ve worked on a variety of impactful stories, from exposing the hidden child victims of lockdown to interviewing billionaires and Hollywood actors who are fighting against the illegal wildlife trade. I've interviewed everyone from sportsmen, royals, CEOs, investors, politicians to former gang-members and victim-survivors. After seven years in journalism (from 2015 to 2022) I decided to leave the industry.

Now, I’m the anonymous author and brand strategist behind some of your favourite CEOs’ and senior executives’ LinkedIn content, newsletters, press features, and playbooks. I specialise in building my clients’ personal brands and positioning them as thought leaders online.

MY PORTFOLIO

Ghostwriting & strategy services:

I create newsletters that take your audience on a journey through your business, career or personal journey. From industry analysis to the realities of raising capital. Newsletters help you bypass algorithms, build trust, and maintain ownership of your community, ensuring a direct, lasting connection with your audience.

I create and manage LinkedIn content that builds your professional personal brand. From short, snappy thought-provoking posts to thought leadership articles, I help you stay visible, connect with your audience, and position yourself as an industry authority. Using a three-step content funnel, I ensure your content maintains a human touch while staying professional and true to who you are.

Other

- In-depth research reports

- Press features

- Video script writing

- OpEds

- Blog article writing

- Website copywriting

- Speech writing

- Strategy consulting