Welcome to where leaders stand out and get noticed
Strategy Meets Storytelling
Award-winning ex-journalist with a sales background helping leaders and businesses tell their stories, stand out in the market and convert expertise into revenue
Before working with Abbianca, we had no clear direction. Her strategy and training gave us clarity and a stronger position in our market.
About me
About me
Services
Services
What I do
Find out which service fits your needs
Thought Leadership Strategy
Full-spectrum brand and content strategy that positions you as the go-to voice in your industry. Includes: - 1:1 strategy sessions (goals, audience, positioning) - Brand narrative + messaging guide - Content pillars aligned to your expertise - Platform strategy (LinkedIn, press, speaking, internal comms) - Press + speaking advisory - Executive ghostwriting
Trend Insight Reports
Concise, actionable reports that explain cultural, consumer, industry, and market shifts and how they impact your brand or business, especially in marketing and hiring. Includes: - In-depth interviews with stakeholders, customers, and industry experts - Strategic commentary on “what now” and “why it matters” - Practical recommendations for applying insights to your brand, campaigns, or talent strategy - Delivered as an easy-to-digest report, newsletter, or slide deck
Training + Workshops
Give your team the tools, confidence, and communication skills to lead conversations that drive real results. This hands-on training programme elevates how your organisation shows up, online, in meetings, and in the media. Focus areas include: - Personal branding for leaders & teams - Best communication practices for junior to mid-career sales teams - Pitch and presentation skills - Building confidence in public speaking
Thought Leadership Strategy
Full-spectrum brand and content strategy that positions you as the go-to voice in your industry. Includes: - 1:1 strategy sessions (goals, audience, positioning) - Brand narrative + messaging guide - Content pillars aligned to your expertise - Platform strategy (LinkedIn, press, speaking, internal comms) - Press + speaking advisory - Executive ghostwriting
Trend Insight Reports
Concise, actionable reports that explain cultural, consumer, industry, and market shifts and how they impact your brand or business, especially in marketing and hiring. Includes: - In-depth interviews with stakeholders, customers, and industry experts - Strategic commentary on “what now” and “why it matters” - Practical recommendations for applying insights to your brand, campaigns, or talent strategy - Delivered as an easy-to-digest report, newsletter, or slide deck
Training + Workshops
Give your team the tools, confidence, and communication skills to lead conversations that drive real results. This hands-on training programme elevates how your organisation shows up, online, in meetings, and in the media. Focus areas include: - Personal branding for leaders & teams - Best communication practices for junior to mid-career sales teams - Pitch and presentation skills - Building confidence in public speaking
Thought Leadership Strategy
Full-spectrum brand and content strategy that positions you as the go-to voice in your industry. Includes: - 1:1 strategy sessions (goals, audience, positioning) - Brand narrative + messaging guide - Content pillars aligned to your expertise - Platform strategy (LinkedIn, press, speaking, internal comms) - Press + speaking advisory - Executive ghostwriting
Trend Insight Reports
Concise, actionable reports that explain cultural, consumer, industry, and market shifts and how they impact your brand or business, especially in marketing and hiring. Includes: - In-depth interviews with stakeholders, customers, and industry experts - Strategic commentary on “what now” and “why it matters” - Practical recommendations for applying insights to your brand, campaigns, or talent strategy - Delivered as an easy-to-digest report, newsletter, or slide deck
Training + Workshops
Give your team the tools, confidence, and communication skills to lead conversations that drive real results. This hands-on training programme elevates how your organisation shows up, online, in meetings, and in the media. Focus areas include: - Personal branding for leaders & teams - Best communication practices for junior to mid-career sales teams - Pitch and presentation skills - Building confidence in public speaking
Testimonials
Testimonials
Trusted feedback from clients who’ve seen the impact of strategic storytelling and brand positioning.
Timothy Armoo
CEO & Investor, 8-figure exit
"Abbi completely transformed our content. We gained 40k engaged LinkedIn followers, started getting steady inbound leads, and finally built a newsletter people love. Her writing is sharp, but her strategy is what truly drives results."
Lisa Snow
CEO of Snowbridge Global Advisory and Ex partner at KROLL
"It is such a joy to work with Abbianca as we build our businesses side by side. I look forward to our meetings because Abbianca always brings great energy and ideas. She manages to convey my messages in ways I would not be brave enough to do. She is helping me find my voice in new authentic ways."
Rodney Appiah
CEO of Conerstone firm
“Working with you completely changed how we think about content and positioning. We went from no clear strategy to one that’s already delivering real results. Our community of founders and investors has responded so positively—and the clarity you brought to our messaging made all the difference. We’d absolutely work with you again.”
Marverine Cole
ITV Presenter and Beer expert
"Abbi is absolutely fantastic! She has helped shift my perspective about my business.Her writing is witty, on point and hits readers right ‘in the feels’. I feel blessed for the day she landed in my inbox. Collaborating with Abbi has been a Godsend because - in just two months - she has helped me grow my audience threefold. I am super-satisfied, and will happily recommend Abbi to anyone else, but be quick, and be ready to wait in line!"
Phil Kemish
CEO of Redboxed
"For years I felt embarassed about that story so thank you for giving me the confidence to finally share it "
Timothy Armoo
CEO & Investor, 8-figure exit
"Abbi completely transformed our content. We gained 40k engaged LinkedIn followers, started getting steady inbound leads, and finally built a newsletter people love. Her writing is sharp, but her strategy is what truly drives results."
Lisa Snow
CEO of Snowbridge Global Advisory and Ex partner at KROLL
"It is such a joy to work with Abbianca as we build our businesses side by side. I look forward to our meetings because Abbianca always brings great energy and ideas. She manages to convey my messages in ways I would not be brave enough to do. She is helping me find my voice in new authentic ways."
Rodney Appiah
CEO of Conerstone firm
“Working with you completely changed how we think about content and positioning. We went from no clear strategy to one that’s already delivering real results. Our community of founders and investors has responded so positively—and the clarity you brought to our messaging made all the difference. We’d absolutely work with you again.”
Marverine Cole
ITV Presenter and Beer expert
"Abbi is absolutely fantastic! She has helped shift my perspective about my business.Her writing is witty, on point and hits readers right ‘in the feels’. I feel blessed for the day she landed in my inbox. Collaborating with Abbi has been a Godsend because - in just two months - she has helped me grow my audience threefold. I am super-satisfied, and will happily recommend Abbi to anyone else, but be quick, and be ready to wait in line!"
Phil Kemish
CEO of Redboxed
"For years I felt embarassed about that story so thank you for giving me the confidence to finally share it "
Timothy Armoo
CEO & Investor, 8-figure exit
"Abbi completely transformed our content. We gained 40k engaged LinkedIn followers, started getting steady inbound leads, and finally built a newsletter people love. Her writing is sharp, but her strategy is what truly drives results."
Lisa Snow
CEO of Snowbridge Global Advisory and Ex partner at KROLL
"It is such a joy to work with Abbianca as we build our businesses side by side. I look forward to our meetings because Abbianca always brings great energy and ideas. She manages to convey my messages in ways I would not be brave enough to do. She is helping me find my voice in new authentic ways."
Rodney Appiah
CEO of Conerstone firm
“Working with you completely changed how we think about content and positioning. We went from no clear strategy to one that’s already delivering real results. Our community of founders and investors has responded so positively—and the clarity you brought to our messaging made all the difference. We’d absolutely work with you again.”
Marverine Cole
ITV Presenter and Beer expert
"Abbi is absolutely fantastic! She has helped shift my perspective about my business.Her writing is witty, on point and hits readers right ‘in the feels’. I feel blessed for the day she landed in my inbox. Collaborating with Abbi has been a Godsend because - in just two months - she has helped me grow my audience threefold. I am super-satisfied, and will happily recommend Abbi to anyone else, but be quick, and be ready to wait in line!"
Phil Kemish
CEO of Redboxed
"For years I felt embarassed about that story so thank you for giving me the confidence to finally share it "
Timothy Armoo
CEO & Investor, 8-figure exit
"Abbi completely transformed our content. We gained 40k engaged LinkedIn followers, started getting steady inbound leads, and finally built a newsletter people love. Her writing is sharp, but her strategy is what truly drives results."
Lisa Snow
CEO of Snowbridge Global Advisory and Ex partner at KROLL
"It is such a joy to work with Abbianca as we build our businesses side by side. I look forward to our meetings because Abbianca always brings great energy and ideas. She manages to convey my messages in ways I would not be brave enough to do. She is helping me find my voice in new authentic ways."
Rodney Appiah
CEO of Conerstone firm
“Working with you completely changed how we think about content and positioning. We went from no clear strategy to one that’s already delivering real results. Our community of founders and investors has responded so positively—and the clarity you brought to our messaging made all the difference. We’d absolutely work with you again.”
Marverine Cole
ITV Presenter and Beer expert
"Abbi is absolutely fantastic! She has helped shift my perspective about my business.Her writing is witty, on point and hits readers right ‘in the feels’. I feel blessed for the day she landed in my inbox. Collaborating with Abbi has been a Godsend because - in just two months - she has helped me grow my audience threefold. I am super-satisfied, and will happily recommend Abbi to anyone else, but be quick, and be ready to wait in line!"
Phil Kemish
CEO of Redboxed
"For years I felt embarassed about that story so thank you for giving me the confidence to finally share it "
Timothy Armoo
CEO & Investor, 8-figure exit
"Abbi completely transformed our content. We gained 40k engaged LinkedIn followers, started getting steady inbound leads, and finally built a newsletter people love. Her writing is sharp, but her strategy is what truly drives results."
Lisa Snow
CEO of Snowbridge Global Advisory and Ex partner at KROLL
"It is such a joy to work with Abbianca as we build our businesses side by side. I look forward to our meetings because Abbianca always brings great energy and ideas. She manages to convey my messages in ways I would not be brave enough to do. She is helping me find my voice in new authentic ways."
Rodney Appiah
CEO of Conerstone firm
“Working with you completely changed how we think about content and positioning. We went from no clear strategy to one that’s already delivering real results. Our community of founders and investors has responded so positively—and the clarity you brought to our messaging made all the difference. We’d absolutely work with you again.”
Marverine Cole
ITV Presenter and Beer expert
"Abbi is absolutely fantastic! She has helped shift my perspective about my business.Her writing is witty, on point and hits readers right ‘in the feels’. I feel blessed for the day she landed in my inbox. Collaborating with Abbi has been a Godsend because - in just two months - she has helped me grow my audience threefold. I am super-satisfied, and will happily recommend Abbi to anyone else, but be quick, and be ready to wait in line!"
Phil Kemish
CEO of Redboxed
"For years I felt embarassed about that story so thank you for giving me the confidence to finally share it "
Timothy Armoo
CEO & Investor, 8-figure exit
"Abbi completely transformed our content. We gained 40k engaged LinkedIn followers, started getting steady inbound leads, and finally built a newsletter people love. Her writing is sharp, but her strategy is what truly drives results."
Lisa Snow
CEO of Snowbridge Global Advisory and Ex partner at KROLL
"It is such a joy to work with Abbianca as we build our businesses side by side. I look forward to our meetings because Abbianca always brings great energy and ideas. She manages to convey my messages in ways I would not be brave enough to do. She is helping me find my voice in new authentic ways."
Rodney Appiah
CEO of Conerstone firm
“Working with you completely changed how we think about content and positioning. We went from no clear strategy to one that’s already delivering real results. Our community of founders and investors has responded so positively—and the clarity you brought to our messaging made all the difference. We’d absolutely work with you again.”
Marverine Cole
ITV Presenter and Beer expert
"Abbi is absolutely fantastic! She has helped shift my perspective about my business.Her writing is witty, on point and hits readers right ‘in the feels’. I feel blessed for the day she landed in my inbox. Collaborating with Abbi has been a Godsend because - in just two months - she has helped me grow my audience threefold. I am super-satisfied, and will happily recommend Abbi to anyone else, but be quick, and be ready to wait in line!"
Phil Kemish
CEO of Redboxed
"For years I felt embarassed about that story so thank you for giving me the confidence to finally share it "
Timothy Armoo
CEO & Investor, 8-figure exit
"Abbi completely transformed our content. We gained 40k engaged LinkedIn followers, started getting steady inbound leads, and finally built a newsletter people love. Her writing is sharp, but her strategy is what truly drives results."
Lisa Snow
CEO of Snowbridge Global Advisory and Ex partner at KROLL
"It is such a joy to work with Abbianca as we build our businesses side by side. I look forward to our meetings because Abbianca always brings great energy and ideas. She manages to convey my messages in ways I would not be brave enough to do. She is helping me find my voice in new authentic ways."
Rodney Appiah
CEO of Conerstone firm
“Working with you completely changed how we think about content and positioning. We went from no clear strategy to one that’s already delivering real results. Our community of founders and investors has responded so positively—and the clarity you brought to our messaging made all the difference. We’d absolutely work with you again.”
Marverine Cole
ITV Presenter and Beer expert
"Abbi is absolutely fantastic! She has helped shift my perspective about my business.Her writing is witty, on point and hits readers right ‘in the feels’. I feel blessed for the day she landed in my inbox. Collaborating with Abbi has been a Godsend because - in just two months - she has helped me grow my audience threefold. I am super-satisfied, and will happily recommend Abbi to anyone else, but be quick, and be ready to wait in line!"
Phil Kemish
CEO of Redboxed
"For years I felt embarassed about that story so thank you for giving me the confidence to finally share it "
Timothy Armoo
CEO & Investor, 8-figure exit
"Abbi completely transformed our content. We gained 40k engaged LinkedIn followers, started getting steady inbound leads, and finally built a newsletter people love. Her writing is sharp, but her strategy is what truly drives results."
Lisa Snow
CEO of Snowbridge Global Advisory and Ex partner at KROLL
"It is such a joy to work with Abbianca as we build our businesses side by side. I look forward to our meetings because Abbianca always brings great energy and ideas. She manages to convey my messages in ways I would not be brave enough to do. She is helping me find my voice in new authentic ways."
Rodney Appiah
CEO of Conerstone firm
“Working with you completely changed how we think about content and positioning. We went from no clear strategy to one that’s already delivering real results. Our community of founders and investors has responded so positively—and the clarity you brought to our messaging made all the difference. We’d absolutely work with you again.”
Marverine Cole
ITV Presenter and Beer expert
"Abbi is absolutely fantastic! She has helped shift my perspective about my business.Her writing is witty, on point and hits readers right ‘in the feels’. I feel blessed for the day she landed in my inbox. Collaborating with Abbi has been a Godsend because - in just two months - she has helped me grow my audience threefold. I am super-satisfied, and will happily recommend Abbi to anyone else, but be quick, and be ready to wait in line!"
Phil Kemish
CEO of Redboxed
"For years I felt embarassed about that story so thank you for giving me the confidence to finally share it "
Timothy Armoo
CEO & Investor, 8-figure exit
"Abbi completely transformed our content. We gained 40k engaged LinkedIn followers, started getting steady inbound leads, and finally built a newsletter people love. Her writing is sharp, but her strategy is what truly drives results."
Lisa Snow
CEO of Snowbridge Global Advisory and Ex partner at KROLL
"It is such a joy to work with Abbianca as we build our businesses side by side. I look forward to our meetings because Abbianca always brings great energy and ideas. She manages to convey my messages in ways I would not be brave enough to do. She is helping me find my voice in new authentic ways."
Rodney Appiah
CEO of Conerstone firm
“Working with you completely changed how we think about content and positioning. We went from no clear strategy to one that’s already delivering real results. Our community of founders and investors has responded so positively—and the clarity you brought to our messaging made all the difference. We’d absolutely work with you again.”
Marverine Cole
ITV Presenter and Beer expert
"Abbi is absolutely fantastic! She has helped shift my perspective about my business.Her writing is witty, on point and hits readers right ‘in the feels’. I feel blessed for the day she landed in my inbox. Collaborating with Abbi has been a Godsend because - in just two months - she has helped me grow my audience threefold. I am super-satisfied, and will happily recommend Abbi to anyone else, but be quick, and be ready to wait in line!"
Phil Kemish
CEO of Redboxed
"For years I felt embarassed about that story so thank you for giving me the confidence to finally share it "
Timothy Armoo
CEO & Investor, 8-figure exit
"Abbi completely transformed our content. We gained 40k engaged LinkedIn followers, started getting steady inbound leads, and finally built a newsletter people love. Her writing is sharp, but her strategy is what truly drives results."
Lisa Snow
CEO of Snowbridge Global Advisory and Ex partner at KROLL
"It is such a joy to work with Abbianca as we build our businesses side by side. I look forward to our meetings because Abbianca always brings great energy and ideas. She manages to convey my messages in ways I would not be brave enough to do. She is helping me find my voice in new authentic ways."
Rodney Appiah
CEO of Conerstone firm
“Working with you completely changed how we think about content and positioning. We went from no clear strategy to one that’s already delivering real results. Our community of founders and investors has responded so positively—and the clarity you brought to our messaging made all the difference. We’d absolutely work with you again.”
Marverine Cole
ITV Presenter and Beer expert
"Abbi is absolutely fantastic! She has helped shift my perspective about my business.Her writing is witty, on point and hits readers right ‘in the feels’. I feel blessed for the day she landed in my inbox. Collaborating with Abbi has been a Godsend because - in just two months - she has helped me grow my audience threefold. I am super-satisfied, and will happily recommend Abbi to anyone else, but be quick, and be ready to wait in line!"
Phil Kemish
CEO of Redboxed
"For years I felt embarassed about that story so thank you for giving me the confidence to finally share it "
Timothy Armoo
CEO & Investor, 8-figure exit
"Abbi completely transformed our content. We gained 40k engaged LinkedIn followers, started getting steady inbound leads, and finally built a newsletter people love. Her writing is sharp, but her strategy is what truly drives results."
Lisa Snow
CEO of Snowbridge Global Advisory and Ex partner at KROLL
"It is such a joy to work with Abbianca as we build our businesses side by side. I look forward to our meetings because Abbianca always brings great energy and ideas. She manages to convey my messages in ways I would not be brave enough to do. She is helping me find my voice in new authentic ways."
Rodney Appiah
CEO of Conerstone firm
“Working with you completely changed how we think about content and positioning. We went from no clear strategy to one that’s already delivering real results. Our community of founders and investors has responded so positively—and the clarity you brought to our messaging made all the difference. We’d absolutely work with you again.”
Marverine Cole
ITV Presenter and Beer expert
"Abbi is absolutely fantastic! She has helped shift my perspective about my business.Her writing is witty, on point and hits readers right ‘in the feels’. I feel blessed for the day she landed in my inbox. Collaborating with Abbi has been a Godsend because - in just two months - she has helped me grow my audience threefold. I am super-satisfied, and will happily recommend Abbi to anyone else, but be quick, and be ready to wait in line!"
Phil Kemish
CEO of Redboxed
"For years I felt embarassed about that story so thank you for giving me the confidence to finally share it "
Timothy Armoo
CEO & Investor, 8-figure exit
"Abbi completely transformed our content. We gained 40k engaged LinkedIn followers, started getting steady inbound leads, and finally built a newsletter people love. Her writing is sharp, but her strategy is what truly drives results."
Lisa Snow
CEO of Snowbridge Global Advisory and Ex partner at KROLL
"It is such a joy to work with Abbianca as we build our businesses side by side. I look forward to our meetings because Abbianca always brings great energy and ideas. She manages to convey my messages in ways I would not be brave enough to do. She is helping me find my voice in new authentic ways."
Rodney Appiah
CEO of Conerstone firm
“Working with you completely changed how we think about content and positioning. We went from no clear strategy to one that’s already delivering real results. Our community of founders and investors has responded so positively—and the clarity you brought to our messaging made all the difference. We’d absolutely work with you again.”
Marverine Cole
ITV Presenter and Beer expert
"Abbi is absolutely fantastic! She has helped shift my perspective about my business.Her writing is witty, on point and hits readers right ‘in the feels’. I feel blessed for the day she landed in my inbox. Collaborating with Abbi has been a Godsend because - in just two months - she has helped me grow my audience threefold. I am super-satisfied, and will happily recommend Abbi to anyone else, but be quick, and be ready to wait in line!"
Phil Kemish
CEO of Redboxed
"For years I felt embarassed about that story so thank you for giving me the confidence to finally share it "
Blog
Blog
Thought Leadership
A breakdown of what i’m seeing happen across media, the creator economy, tech and business and how that will impact you
Jan 14, 2024
The Disappearance of Critical Thinkers
Expertise is trending again, smart is now sexy & long-form is back. But where did all the critical thinkers go in the first place? (Spoiler:they got out-marketed by people who knew how to sell better)
Jan 14, 2024
The Disappearance of Critical Thinkers
Expertise is trending again, smart is now sexy & long-form is back. But where did all the critical thinkers go in the first place? (Spoiler:they got out-marketed by people who knew how to sell better)
Feb 14, 2024
Your Team is Full of Experts, But Are They the Voices Your Industry Listens To?
Why the companies that will dominate the next decade aren't those with the biggest marketing budgets, but those whose internal experts become the trusted voices their industries turn to for insight.
Feb 14, 2024
Your Team is Full of Experts, But Are They the Voices Your Industry Listens To?
Why the companies that will dominate the next decade aren't those with the biggest marketing budgets, but those whose internal experts become the trusted voices their industries turn to for insight.
Mar 13, 2024
Is AI ruining our communication skills?
How a generation of rising talent is outsourcing their voice before they've even developed it, and why those who communicate with real authority now stand out more than ever
Mar 13, 2024
Is AI ruining our communication skills?
How a generation of rising talent is outsourcing their voice before they've even developed it, and why those who communicate with real authority now stand out more than ever
Jan 14, 2024
The Disappearance of Critical Thinkers
Expertise is trending again, smart is now sexy & long-form is back. But where did all the critical thinkers go in the first place? (Spoiler:they got out-marketed by people who knew how to sell better)
Feb 14, 2024
Your Team is Full of Experts, But Are They the Voices Your Industry Listens To?
Why the companies that will dominate the next decade aren't those with the biggest marketing budgets, but those whose internal experts become the trusted voices their industries turn to for insight.
Mar 13, 2024
Is AI ruining our communication skills?
How a generation of rising talent is outsourcing their voice before they've even developed it, and why those who communicate with real authority now stand out more than ever
Apr 12, 2024
The Most Trusted Voices in Media Today Aren't Journalists,They're Former Accountants, Teachers, and Engineers
Why 47% of Gen Z and Millennials pay independent creators directly while only 22% pay traditional news organizations, and what this shift means for the future of trust in media
FAQs
FAQs
Answering your questions
Answering your questions
Answering your questions
Got more questions? Send us your enquiry below
Got more questions? Send us your enquiry below
Got more questions? Send us your enquiry below
What is ghostwriting?
Ghostwriting means I write content under your name - you get all the credit while I do the work behind the scenes. Your audience sees content that sounds like you, reflects your expertise, and builds your authority, but I'm the one researching, writing, and crafting it. It's like having a professional writer as your invisible partner.
Do you work alone or do you have a team?
While I personally handle all client communication and strategy, I have a team of ad-hoc researchers and trained writers who assist on larger projects. This means you get my expertise and oversight while benefiting from additional resources when needed for complex or high-volume work.
What's the best way to get in touch?
You can either fill out the contact form on this website or email me directly at info@abbianca.com. I respond to all inquiries personally and can usually get back to you within 24 hours.
Do you still work as a journalist?
I'm no longer a full-time journalist, but I'm happy to be commissioned for interesting pieces that align with my expertise. My focus now is on helping clients build their thought leadership and business through strategic communications.
How do you ensure the content sounds like me and not like you?
This is where my journalism background really pays off. I spend time understanding your voice, your perspectives, and how you naturally communicate. I review your existing content, conduct intake interviews, and often start with a few test pieces to nail your tone before moving into larger projects.
What is ghostwriting?
Ghostwriting means I write content under your name - you get all the credit while I do the work behind the scenes. Your audience sees content that sounds like you, reflects your expertise, and builds your authority, but I'm the one researching, writing, and crafting it. It's like having a professional writer as your invisible partner.
Do you work alone or do you have a team?
While I personally handle all client communication and strategy, I have a team of ad-hoc researchers and trained writers who assist on larger projects. This means you get my expertise and oversight while benefiting from additional resources when needed for complex or high-volume work.
What's the best way to get in touch?
You can either fill out the contact form on this website or email me directly at info@abbianca.com. I respond to all inquiries personally and can usually get back to you within 24 hours.
Do you still work as a journalist?
I'm no longer a full-time journalist, but I'm happy to be commissioned for interesting pieces that align with my expertise. My focus now is on helping clients build their thought leadership and business through strategic communications.
How do you ensure the content sounds like me and not like you?
This is where my journalism background really pays off. I spend time understanding your voice, your perspectives, and how you naturally communicate. I review your existing content, conduct intake interviews, and often start with a few test pieces to nail your tone before moving into larger projects.
What is ghostwriting?
Ghostwriting means I write content under your name - you get all the credit while I do the work behind the scenes. Your audience sees content that sounds like you, reflects your expertise, and builds your authority, but I'm the one researching, writing, and crafting it. It's like having a professional writer as your invisible partner.
Do you work alone or do you have a team?
While I personally handle all client communication and strategy, I have a team of ad-hoc researchers and trained writers who assist on larger projects. This means you get my expertise and oversight while benefiting from additional resources when needed for complex or high-volume work.
What's the best way to get in touch?
You can either fill out the contact form on this website or email me directly at info@abbianca.com. I respond to all inquiries personally and can usually get back to you within 24 hours.
Do you still work as a journalist?
I'm no longer a full-time journalist, but I'm happy to be commissioned for interesting pieces that align with my expertise. My focus now is on helping clients build their thought leadership and business through strategic communications.
How do you ensure the content sounds like me and not like you?
This is where my journalism background really pays off. I spend time understanding your voice, your perspectives, and how you naturally communicate. I review your existing content, conduct intake interviews, and often start with a few test pieces to nail your tone before moving into larger projects.
Contact
Contact
Get in touch
For any inquiries or to explore your vision further, contact me using the details provided below.
For any inquiries or to explore your vision further, contact me using the details provided below.
For any inquiries or to explore your vision further, contact me using the details provided below.
info@abbianca.com